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Pricing

Paid Feature

This feature is only available in paid plans. Learn More

AI features run on a credit-based model: every Unlayer plan that includes AI ships with a per-period credit cap (applied at the workspace level — every project inside the workspace shares the same allowance), and every AI request consumes credits proportional to the work it does. Once a workspace runs out, the AI Assistant automatically pauses and shows an out-of-credits message in the editor until credits reset for the next billing period — or until someone with billing access chooses to top up with a credit pack.

For current plan tiers, included credits, and credit-pack pricing, see unlayer.com/pricing.

No surprise bills

Your AI cost is capped at your workspace's plan credit allowance every period. When the cap is reached, the assistant disables itself in the editor — nothing keeps charging in the background, nothing auto-bills. Adding more credits is always opt-in (a manual credit-pack purchase or a plan upgrade you choose).

Free evaluation credits on paid plans

Workspaces on a paid plan get a fixed amount of one-time evaluation credits the first time AI is enabled — meant for trying out the assistant in dev or staging before committing to a credit-pack top-up. Free-plan workspaces don't receive evaluation credits — AI is a paid feature. See Trying it in development.

How credits work​

  • A credit is a stable, provider-agnostic unit. The same number of credits represents the same billable value across providers.
  • Credits roll up across all AI surfaces and every project in a workspace — text rewrites, button copy, headings, alt text, and image generation all draw from the same per-workspace credit cap.
  • The Console dashboard surfaces remaining credit at the workspace level as "X of Y credits", alongside a breakdown of usage over the current period.

What a request costs​

A few rough orders of magnitude (real numbers depend on the request — see unlayer.com/pricing for current credit costs):

  • AI Assistant: small edit ("translate this row", "shorten this paragraph") — tens of credits.
  • AI Assistant: full template generation — hundreds to a few thousand credits, depending on output length.
  • Image generation — fixed per-image cost, dozens of credits per image.

When you run out of credits​

Once a workspace uses up its credits for the current period, the AI Assistant automatically pauses across every project in that workspace — users see an out-of-credits message instead of generating more, and no further credits are spent until you choose to top up. This is the cap working as designed: spend can't run away on you, and nothing rebills automatically.

Your options when this happens:

  • Wait until your credits reset — credit caps roll over at the start of the next billing period.
  • Buy a credit pack — Console → Billing → Add-ons exposes purchasable credit packs that top up the project's allowance immediately. Packs apply for the rest of the current period and roll over according to your add-on terms.
  • Upgrade the plan — higher plans ship with larger built-in caps.

If a workspace's plan doesn't include any AI credits, the assistant stays unavailable across every project in that workspace — AI is gated behind plans that include a credit allowance.

Trying it in development​

Every Unlayer workspace — including ones you use only for dev or staging — draws from the same per-period credit cap on its plan; there's no separate "free dev tier" that doesn't count. Instead, Unlayer grants workspaces on a paid plan a fixed amount of one-time evaluation credits the first time AI is enabled, so embedders can prototype against the real assistant before deciding whether to top up with a credit pack.

Behavior:

  • Paid plans only. AI is a paid feature, so free-plan workspaces don't receive evaluation credits.
  • Granted automatically the first time features.ai.assistant: true resolves on a project in an eligible workspace. No flag, no extra contract, no extra card needed beyond the plan itself.
  • Single workspace bucket — the eval credits and the plan's per-period credits share the same per-workspace allowance. Whichever is non-zero gets spent.
  • One-time — eval credits aren't refilled. Once they're gone, the workspace follows the regular out-of-credits flow: wait for the next billing period, buy a credit pack, or upgrade to a higher plan.

Dev workspaces don't get special pricing past the evaluation grant — the same rates apply, so credit costs you observe in dev are representative of production.

Disable all AI features​

unlayer.init({
  features: {
    ai: false,
  },
});