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Image

Paid Feature

This feature is only available in paid plans. Learn More

Two AI-powered image features ship inside the editor:

  • Image Generation — generate new images or edit existing ones from a text prompt.
  • Image Alt Text — generate the alt attribute for an image with one click.

Image Generation​

Generate brand-new images — or edit existing ones — directly inside the editor, using a text prompt. Useful when stock libraries don't have what the user needs and a designer isn't on hand.

What it does​

  • Generate from a prompt — user types "a turtle swimming underwater, expressionist painting" and the assistant returns several candidate images.
  • Style picker — pick a theme: photorealistic, fantasy, vaporwave, line art, or any custom style description.
  • Edit existing image — start from an image already in the design and ask the assistant to modify it: "add sunglasses to the person", "apply a black and white effect", "change the background to a beach".
  • Prompt scoring — the modal scores the prompt before generating to nudge users toward more descriptive prompts.
Image generation panel with a prompt, a style picker row, and a grid of AI-generated candidate imagesImage generation panel with a prompt, a style picker row, and a grid of AI-generated candidate images

How users access it​

There are three entry points:

  • In the Image content block, the image picker exposes an Image Generation option alongside Upload and Stock. Clicking it opens the prompt modal.
  • Selecting an image and clicking the Sparkles button on the layer control opens the AI Assistant scoped to that image — the same generation and editing capabilities are available there.
  • Double-clicking an image opens the Image Editor. Inside the editor, the side navigation has an AI button that opens a prompt panel — users can write a prompt to generate a new variation or to edit the current image without leaving the editor.
The Image Editor open over a selected image, showing the editing tool rail (Filter, Resize, Crop, Draw, Text, Shapes, Stickers, Frame, Corners, Merge)The Image Editor open over a selected image, showing the editing tool rail (Filter, Resize, Crop, Draw, Text, Shapes, Stickers, Frame, Corners, Merge)

Image Alt Text​

Generate the alt attribute for an image with one click — useful for accessibility (screen readers) and for email deliverability (clients show alt text when images fail to load or are blocked by default).

How users access it​

In an Image content block's properties panel, the Alt Text field exposes a one-tap "Generate with AI" affordance. It looks at the image (and the surrounding design context) and writes a concise, descriptive alt string.

Image properties panel with the Alt Text field and a "Generate with AI" button next to itImage properties panel with the Alt Text field and a "Generate with AI" button next to it

Users can also ask the AI Assistant in chat — "write alt text for this image" — when an image element is selected.

Why alt text matters​

  • Accessibility — screen readers use alt text to describe images to users with visual impairments.
  • Deliverability — email clients show alt text when images fail to load (or are blocked by default), which is common in inbox previews.